Vijay Sales (The Headquarters/Flagship)

About

Vijay Sales is not just a store; it is a Mumbai institution. Founded in 1967 as a small TV showroom, it has grown into one of India’s largest electronics retail chains, yet it retains the heart of a family-run business. The Prabhadevi store, located right opposite the iconic Siddhivinayak Temple, is their crown jewel and arguably one of the busiest electronics showrooms in Western India. This multi-story outlet defines the electronics shopping experience for Mumbaikars. It is famous for its "Best Market Price" guarantee, often challenging online rates with instant in-store discounts. The ground floor typically showcases the latest smartphones and laptops from Apple, Samsung, and HP, while the upper floors are dedicated to heavy appliances like side-by-side refrigerators, washing machines, and massive OLED TVs. Vijay Sales is particularly renowned for its "V-Care" extended warranty plans and their knowledgeable staff who (unlike many modern chains) tend to stay with the company for years, offering genuine, non-pushy advice. During festivals like Gudi Padwa and Diwali, this specific store becomes a pilgrimage site for gadget lovers, offering deals that cause traffic jams on Veer Savarkar Marg.