Viveks Ltd (The Unlimited Shop)

About

Viveks is a legend in the Indian retail story, often credited with introducing the concept of the "New Year Sale" (mega annual clearance) to the Indian consumer. The Mylapore showroom is steeped in history and serves one of Chennai’s most traditional and affluent neighborhoods. Walking into Viveks Mylapore feels like visiting a trusted family advisor. They prioritize "Quality over Quantity," stocking premium models of refrigerators, washing machines, and microwaves that you might not find in mass-market stores. They are particularly strong in the audio-visual segment, with dedicated demo rooms for high-end Sony and Bose sound systems, catering to the culturally rich Mylapore community. Viveks is known for its ethical business practices; they rarely push unnecessary extended warranties or accessories. Their "New Year Sale" in January is a cultural event in itself, where customers queue up early morning for blockbuster deals. For a refined, trustworthy, and calm shopping experience in Chennai, Viveks Mylapore remains unrivaled.